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Our Story

Vetsure Pet Insurance was started in 2009 by Ashley Gray, whilst working as a vet in a practice based out of North London. After graduating from Cambridge Vet School in 1997, Ashley became fascinated by the dynamic between the pet and the owner. The bond between the two is something that is utterly enchanting to him as pets become such a huge part of the owner’s life. The pet truly does become part of the family and the love and care towards them is still something that drives Vetsure as a business today.

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The Importance of Pet Insurance

As a vet, Ashley increasingly experienced a conflict between providing the best quality of healthcare to pets, and the rising costs of veterinary medicine within clinics. In the absence of a Pet National Health Service, pet insurance would seem to offer the best solution for pet owners.

Cover for Life

What was clear from the start of Vetsure’s journey is that pets should be covered for the whole of their life, not just until the next renewal. That’s why Vetsure only offers lifetime cover. Lifetime cover is even available for more mature dogs and older cats (provided they are less than 10 years old at the start of cover). Vetsure pet insurance was designed so that the treatment benefits on all policies recharge every year for each condition – meaning that ongoing conditions like diabetes and arthritis will continue to be covered.

A Close Working Relationship With Vets

Ashley envisaged that pet owners would be free to use whatever vet in the country they choose, but they’d be encouraged to use the Vetsure network where possible through lower excess payments. The Vetsure vision aims to keep premiums competitive now and into the future whilst planning for further advances in veterinary medicine.

Vetsure-accredited practices have been selected due to their caring ethos, and ability to work closely with us to settle your claim quickly. By using an accredited practice you’ll pay a lower excess at the time of making a pet insurance claim. All Vetsure vets allow us to settle claims directly with them, so you’re not out of pocket.

Cover for an Unlimited Number of Conditions

What sets Vetsure apart from other pet insurers is that with us, your pet can be covered against an unlimited number of unrelated conditions per year. You just choose the level of cover you want per condition.

For example, if your pet is unfortunate enough to be diagnosed with three unrelated conditions within the same policy year and was covered by a ‘Premier’ policy, they would have up to £2,000 per condition per policy year – so, up to £6,000 Veterinary Fees benefit available per policy year for each of these three conditions.

Linking Prevention with Cure

As a responsible pet owner, you know that insuring your cat or dog is a necessity to cover them against accidents, illnesses and emergency care, but ever since Vetsure’s inception, we’ve been keen to reward pet owners who are proactive in looking after their beloved pets by linking prevention with cure.

In 2018, we were able to make this vision a reality with the launch of Vetsure Pet Health Plans, designed specifically in conjunction with your veterinary practices to ensure your pet gets the best preventative treatment possible. Vetsure act as administrators of the Pet Health Plans on behalf of the vets in our network – collecting monthly direct debits and passing these back to the vets to fund the preventative benefits on offer as part of the Pet Health Plan.

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